The entrepreneur chose to preserve jobs in his factory instead of automating the packaging process, prioritizing the well-being of his workers.
A Business Model Focused on People
In a corporate landscape where efficiency and profitability often dictate decision-making, Enrique Michel, head of Dulces De La Rosa, has shown that success can also be measured by social impact. His recent decision to forgo automation in Mazapán packaging underscores his commitment to his workforce and the values that have defined his career.
Michel, who has transformed Dulces De La Rosa into an internationally recognized brand, built his success not only on product quality but on a people-centered philosophy. Coming from a large family, he understood from a young age the importance of collective effort, which fueled his drive to expand the family business and establish it as a global market leader.
More Than Business: A Commitment to Social Impact
Michel’s vision extends beyond economic growth. He has championed various social initiatives, such as promoting altruistic blood donation through the “Corazón Pantera” campaign and building a shelter for women facing violence in Tlaquepaque.
His contributions also include strengthening ties between Mexican migrants in the United States, with projects like the installation of “Campanas de la Libertad” (Liberty Bells) in several U.S. cities.
Within Dulces De La Rosa, Michel has prioritized employee development, providing opportunities for workers to complete their education, from high school to university levels, benefiting hundreds of employees. This human-centered approach has earned the company multiple awards, including the “Socially Responsible Company” designation and international quality accreditations.
A Business Philosophy Rooted in Responsibility
For Enrique Michel, business is about more than numbers—it is about responsibility and values. His decision to prioritize jobs over automation reflects this philosophy, proving that true business success lies in the positive impact on people’s lives.
